![]() San Diego-based InnoVision Marketing Group has launched InnoVision Español, to serve businesses and brands wanting to reach the Hispanic community and Hispanic-oriented clients and companies. The introduction of Spanish-language content within ‘mainstream’ platforms, starting with shows like ‘ Narcos,’ ‘La Casa De Papel’, and others on Netflix, has made media companies rethink their Latinx strategies.” “The fact that Spanish and English mainstream and Latinx-themed content were offered in silos, rather than within the same channel or platform, was a major barrier to its growth and evolution. “We have always been bullish about the Spanish-language and Latinx-themed content space, but until recently, this was an audience that was underserved and an opportunity that was not being fully realized,” noted Adriana Waterston, Chief Revenue Officer and Insights & Strategy Lead for Horowitz. Latinx households, who have been among the most loyal to MVPD services, are now as likely to have similar penetrations of MVPD services compared to the total market (at 52% and 51% respectively) according to a new Horowitz Research report, “FOCUS Latinx: State of Pay TV, OTT & SVOD 2022.” The share of Latinx TV content viewers who rely only on streaming has continued its upward trajectory, with 38% of Latinx only subscribe to streaming services and not to an MVPD. Musk and plans to pursue legal action to enforce the merger agreement.” Musk signed a legally binding agreement to buy the company that includes a $1 billion breakup fee.Īs media companies expand Spanish-language content, the TV landscape is undergoing a major shift. In a regulatory filing on Friday, Musk’s lawyers claimed Twitter was in “material breach of multiple provisions” of the deal, and “appears to have made false and misleading representations.” As for speculation that Musk is looking lower the price he’ll pay for the company, which is currently worth significantly less than Musk’s offer back in April, Twitter chairman Bret Taylor tweeted, “The Twitter Board is committed to closing the transaction on the price and terms agreed upon with Mr. ABC: The Bachelorette at 8p Claim to Fame at 10pĮlon Musk is trying to back out of his $44 billion deal to buy Twitter.
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